In developing our campaign strategies and policies we take great care to reflect our fundamental respect for democratic principles while seeking out solutions that will promote global social equity. Our vision is an Africa where people live in harmony with nature in a peaceful state of environmental and social justice. Our mission is to work with others to...

Responsibilities or duties

Web Analytics & Tracking

• Implement and manage GA4 and Mixpanel tracking across all digital properties
• Configure and maintain Google Tag Manager implementations
• Develop UTM tracking standards using Burlo

Reporting & Dashboards

• Create and maintain Looker Studio dashboards for performance insights
• Generate regular analytics reports for stakeholders
• Deliver data-driven recommendations to improve digital performance

A/B Testing & Optimization

• Conduct A/B testing using Convert for landing pages and campaigns
• Perform heatmap analysis using Hotjar to improve UX
• Implement optimization strategies based on test results

Web Publishing & Content Management

• Manage web publishing across WordPress (P4) and HubSpot platforms
• Build and maintain petition pages and digital campaigning tools
• Implement and manage web analytics tracking across GA4 and Mixpanel
• Create and maintain dashboards in Looker Studio for performance reporting
• Conduct A/B testing and optimization experiments to improve digital performance

Collaboration & Support

• Support email marketing and audience segmentation activities
• Collaborate with database and fundraising teams on digital initiatives
• Provide technical support and troubleshooting to digital campaigners
• Deliver data-driven recommendations and insights to support organizational goals
• Support digital fundraising appeals and donation platform testing
• Maintain strong relationships with internal stakeholders and global partners
• Other job-related tasks as assigned

Qualifications or requirements (e.g., education, skills)

Qualifications and Experience

• Experience in these fields like Web Development, Digital Marketing, Data Analytics. Certifications in Google Analytics, HubSpot, or related platforms are advantageous.
• Proven experience in digital campaigning, building petition pages, and implementing engagement strategies.
• Experience with HubSpot (web page building, contact segmentation, workflow automation) and WordPress/Planet 4.
• Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio for dashboard creation.
• Strong HTML/JavaScript/CSS skills for web development and advanced customizations.
• Understanding of database functionalities, data quality management, and CRM integrations (particularly HubSpot).
• Experience with Mixpanel, Supermetrics, and server-side GTM (Stape) is advantageous.
• Digital fundraising support experience, including donation platform testing and audience/key events building for ads.

• Implement and manage GA4 and Mixpanel tracking across all digital properties
• Configure and maintain Google Tag Manager implementations
• Develop UTM tracking standards using Burlo
• Create and maintain Looker Studio dashboards for performance insights
• Generate regular analytics reports for stakeholders
• Deliver data-driven recommendations to improve digital performance
• Conduct A/B testing using Convert for landing pages and campaigns
• Perform heatmap analysis using Hotjar to improve UX
• Implement optimization strategies based on test results
• Manage web publishing across WordPress (P4) and HubSpot platforms
• Build and maintain petition pages and digital campaigning tools
• Implement and manage web analytics tracking across GA4 and Mixpanel
• Create and maintain dashboards in Looker Studio for performance reporting
• Conduct A/B testing and optimization experiments to improve digital performance
• Support email marketing and audience segmentation activities
• Collaborate with database and fundraising teams on digital initiatives
• Provide technical support and troubleshooting to digital campaigners
• Deliver data-driven recommendations and insights to support organizational goals
• Support digital fundraising appeals and donation platform testing
• Maintain strong relationships with internal stakeholders and global partners
• Other job-related tasks as assigned

• Google Analytics 4
• Mixpanel
• Google Tag Manager
• Looker Studio
• UTM tracking
• Burlo
• Convert
• Hotjar
• WordPress
• HubSpot
• HTML
• JavaScript
• CSS
• Database functionalities
• Data quality management
• CRM integrations
• Supermetrics
• Server-side GTM (Stape)

• BA/BSc/HND
• Experience in Web Development, Digital Marketing, Data Analytics
• Certifications in Google Analytics, HubSpot, or related platforms (advantageous)
• Proven experience in digital campaigning, building petition pages, and implementing engagement strategies
• Experience with HubSpot (web page building, contact segmentation, workflow automation) and WordPress/Planet 4
• Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio for dashboard creation
• Strong HTML/JavaScript/CSS skills for web development and advanced customizations
• Understanding of database functionalities, data quality management, and CRM integrations (particularly HubSpot)
• Experience with Mixpanel, Supermetrics, and server-side GTM (Stape) is advantageous
• Digital fundraising support experience, including donation platform testing and audience/key events building for ads