The Sportsbook Product Lead is responsible for overseeing the end-to-end operational performance of the sportsbook portfolio across Kenya and other African markets. The role ensures accurate market creation, timely and precise bet settlement, seamless execution of promotions, and adherence to regulatory requirements. The ideal candidate is an expert in sportsbook operations with strong leadership, analytical, and cross-functional collaboration skills.

Job Requirements:

Minimum 5 years of experience in sportsbook operations, trading, or product management.

Strong leadership skills with ability to manage large-scale operations.

Strong understanding of sportsbook mechanics, betting markets, odds creation, and settlement processes.

Knowledge of betting behaviour across Kenya and African markets.

Proficiency in Excel, BI tools, and data analytics.

Strong understanding of regulatory standards and responsible gaming practices.

Excellent planning, organisation and prioritisation skills.

Analytical and detail-oriented with strong problem-solving skills.

Effective communicator with strong collaboration and stakeholder management skills.

Passion for sports, betting, and creating exceptional user experiences.

• Lead and manage the Resulting Team to ensure high accuracy and rapid turnaround times in bet settlement.
• Oversee the Sportsbook UAT Team to ensure optimal user experience across all sportsbook platforms.
• Manage daily sportsbook operations including market creation, pricing validation, odds monitoring and settlement workflows.
• Monitor trading activity, risk exposure and operational performance.
• Liaise with external trading service providers to maintain data integrity and timely odds delivery.
• Collaborate with Marketing, CRM, and Design teams to plan, develop, and execute sportsbook campaigns and promotions.
• Coordinate the onboarding and rollout of new sports, leagues, events, and betting markets.
• Support gamification, loyalty programs, and customer engagement initiatives.
• Ensure all sportsbook operations adhere to regulatory and licensing requirements.
• Maintain strong processes for responsible gaming, data audits, and accurate reporting.
• Track and interpret regulatory developments across markets and advise on necessary adjustments.
• Partner with Product, Tech, BI, Marketing, and Customer Experience teams to identify operational gaps and implement data-driven improvements.
• Provide insights on sportsbook trends, user behaviours and competitive landscape.
• Support enhancements to the sportsbook customer journey and platform experience.
• Track and analyze key sportsbook KPIs including turnover, GGR, margins, bet volumes, and customer behaviours.
• Identify inefficiencies in processes and recommend continuous improvements.
• Prepare structured operational and performance reports for leadership.

• Leadership Skills
• Management Skills
• Settlement
• Turnover
• Operations
• Collaboration
• Service Providers
• Customer Engagement
• Regulatory Requirements
• Adjustments
• Data Integrity
• CRM
• Trading
• Sports
• Customer Experience
• User Experience
• Product Management
• Onboarding
• Stakeholder Management
• Validation
• Data Analytics
• Campaigns
• Analytics
• Excel
• Planning
• Design
• Marketing

• Minimum 5 years of experience in sportsbook operations, trading, or product management
• Strong leadership skills with ability to manage large-scale operations
• Strong understanding of sportsbook mechanics, betting markets, odds creation, and settlement processes
• Knowledge of betting behaviour across Kenya and African markets
• Proficiency in Excel, BI tools, and data analytics
• Strong understanding of regulatory standards and responsible gaming practices
• Excellent planning, organisation and prioritisation skills
• Analytical and detail-oriented with strong problem-solving skills
• Effective communicator with strong collaboration and stakeholder management skills
• Passion for sports, betting, and creating exceptional user experiences