JOB PURPOSE:

This individual will support the organization’s growth objectives by actively contributing to field sales lead generation activities. The role focuses on identifying, engaging, and qualifying potential clients through market research, direct outreach, networking, and community engagement. The intern will help build and maintain a strong sales pipeline by leveraging both in-person interactions and digital tools to track and manage leads.

Qualifications or requirements (e.g., education, skills)

• Bachelor’s degree/ Diploma in marketing, Business Administration, Business Development, or a related field.
• Professional certifications (e.g., Google Analytics, HubSpot Inbound Marketing, or PMP) are a strong added.
• Basic understanding of marketing and/or sales principles.
• Strong communication and interpersonal skills.
• High level of organization, willingness to learn, and ability to follow instructions.
• Ability to work in a fast-paced, cross-cultural environment

Experience needed

0–1 year experience in Sales and Business Development.

Exposure to CRM tools (e.g., HubSpot, Salesforce) will be an added advantage.

Familiarity with digital tools and platforms (Microsoft Office, social media platforms, Google Workspace).

Interest in AI tools (e.g., ChatGPT, Perplexity, Claude) for research and content support is an added advantage.

• Identify potential clients within target markets through research, local directories, field sales activities, and industry analysis.
• Gather and analyze information on prospective clients, including business needs, key decision-makers, and competitive positioning.
• Maintain an updated database of prospects and market insights.
• Conduct cold calls and participate in door-to-door visits to sell the company’s services.
• Schedule meetings and do regular follow-ups with prospectives to convert them to clients under the guidance of senior business development staff.
• Attend industry events, trade shows, and networking forums to identify and engage potential leads, representing the organization professionally and building relationships with prospective clients.
• Support efforts to generate referrals from existing clients and partners.
• Assist in maintaining relationships with current customers to encourage repeat business and recommendations.
• Grow revenue from existing clients through upselling, cross-selling and repeat business with the guidance of senior business development staff.
• Assist in qualifying leads by gathering information on client needs, budgets, and decision-making processes.
• Prioritize leads based on potential value and readiness to convert.
• Track daily and weekly field activities, including visits, calls, and meetings.
• Prepare reports on lead generation performance and insights.
• Utilize CRM and mobile tools to manage leads and schedule activities efficiently.
• Continuously learn and adopt new technological tools to improve productivity and effectiveness in lead generation and conversion.
• Support compliance with company policies, standard operating procedures, and applicable laws (e.g., Data Protection Act).

• Strong communication and interpersonal skills.
• High level of organization
• Willingness to learn
• Ability to follow instructions
• Ability to work in a fast-paced, cross-cultural environment
• Basic understanding of marketing and/or sales principles.
• Familiarity with digital tools and platforms (Microsoft Office, social media platforms, Google Workspace).

• Bachelor’s degree/ Diploma in marketing, Business Administration, Business Development, or a related field.
• Professional certifications (e.g., Google Analytics, HubSpot Inbound Marketing, or PMP) are a strong added.
• Exposure to CRM tools (e.g., HubSpot, Salesforce) will be an added advantage.
• Interest in AI tools (e.g., ChatGPT, Perplexity, Claude) for research and content support is an added advantage.