Key Responsibilities

Market & Sales Strategy

• Conduct market analysis to determine effective sales strategies and pricing policies.
• Monitor competitor activity and recommend strategies to maintain competitive advantage.
• Support the creation of sales materials, including “Proven Solutions,” product templates, and proposals.

Customer Acquisition & Account Management

• Identify, prospect, and onboard new customers and B2B agents.
• Maintain and nurture client accounts through upselling, cross-selling, and regular engagement.
• Provide timely market feedback to management for product, pricing, and campaign improvements.

Product Sales & Promotions

• Sell Raino products, including white meat and cold chain solutions.
• Participate in marketing events, trade shows, and exhibitions to promote products.
• Innovate and recommend new products or promotional opportunities.

Operations & Collections

• Ensure timely installation of freezers for clients.
• Manage receivables and secure payments for all monthly sales.
• Report issues or delays in collections promptly.

Reporting

• Submit weekly market analysis, revenue, collection, and leads generation reports.
• Prepare RTM reports and other ad hoc reports as requested by management.

Key Performance Indicators (KPIs)

• Monthly Sales Target: As rolled out per quarter by the Commercial Lead.
• Client Acquisition & Conversion:
• Generate at least 40 leads per month.
• Convert a minimum of 4 new customers per month.
• Recruit 40 B2B agents annually.
• Account Engagement:
• Ensure all accounts are engaged regularly.
• Identify upselling and cross-selling opportunities.
• Keep clients informed of company products and activities.
• Churn Rate: Maintain churn at or below 18%.
• Freezer Installations: Complete at least 2 installations per month.
• Receivables & Collections: Secure payment for 100% of monthly sales by month-end.
• Reporting: Submit timely and accurate:
• Weekly market analysis report
• Weekly revenue and collection report
• Weekly leads generation and conversion report
• RTM report

Expected Reports

• Weekly market analysis report
• Weekly revenue and collection report
• Weekly leads generation and conversion report
• RTM report

Qualifications and Experience

• Minimum of a Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
• At least 1–2 years’ experience in sales, field sales, or customer-facing commercial roles (experience in FMCG, poultry, fish, or cold-chain products is an added advantage).
• Experience working with B2B customers, agents, or distributors is preferably in Horeca market
• Basic understanding of credit management and collections will be an added advantage

• Conduct market analysis to determine effective sales strategies and pricing policies.
• Monitor competitor activity and recommend strategies to maintain competitive advantage.
• Support the creation of sales materials, including “Proven Solutions,” product templates, and proposals.
• Identify, prospect, and onboard new customers and B2B agents.
• Maintain and nurture client accounts through upselling, cross-selling, and regular engagement.
• Provide timely market feedback to management for product, pricing, and campaign improvements.
• Sell Raino products, including white meat and cold chain solutions.
• Participate in marketing events, trade shows, and exhibitions to promote products.
• Innovate and recommend new products or promotional opportunities.
• Ensure timely installation of freezers for clients.
• Manage receivables and secure payments for all monthly sales.
• Report issues or delays in collections promptly.
• Submit weekly market analysis, revenue, collection, and leads generation reports.
• Prepare RTM reports and other ad hoc reports as requested by management.

• Market analysis
• Sales strategy development
• Pricing policies
• Competitor monitoring
• Sales material creation
• Customer prospecting
• B2B sales
• Account management
• Upselling
• Cross-selling
• Client engagement
• Market feedback
• Product promotion
• Event participation
• New product innovation
• Freezer installation coordination
• Receivables management
• Payment collection
• Reporting
• Credit management (basic understanding)
• Collections (basic understanding)

• Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
• 1-2 years of experience in sales, field sales, or customer-facing commercial roles.
• Experience in FMCG, poultry, fish, or cold-chain products (advantageous).
• Experience working with B2B customers, agents, or distributors, preferably in the Horeca market.
• Basic understanding of credit management and collections (advantageous).