Our client, a leading global provider of visual display and projection technology, is seeking to hire an experienced and results-driven Sales Account Manager – East Africa to spearhead its expansion within the region.

As an established international technology company with operations across Europe, the Americas, Middle East and Asia-Pacific, our client delivers innovative display solutions to the education, corporate, commercial, and home entertainment sectors. The organisation is recognised globally for its commitment to innovation, quality, and customer-centric solutions.

About the Role

They are seeking its first direct Sales Manager in East Africa, making this a unique opportunity to build and grow the company’s footprint in one of Africa’s fastest-growing technology markets.

The successful candidate will be responsible for developing distributor partnerships, identifying new business opportunities, managing key customer relationships, and executing a structured sales strategy to drive sustainable revenue growth across the region.

Responsibilities or duties

• Develop and execute a territory sales plan for projectors, IFPs, and displays across East Africa.
• Identify, appoint, and onboard new authorised distributors in Kenya from scratch.
• Expand the reseller network into Uganda, Tanzania, Rwanda, and Ethiopia.
• Win B2B accounts in education, corporate, government, and NGO/international org sectors.
• Engage early in procurement cycles to ensure the company is specified in tenders and RFPs.
• Organise product demos, training events, and workshops for distributors and end-users.
• Maintain accurate pipeline, forecasts, and reporting.
• Meet and exceed quarterly revenue targets and sell-through milestones.
• Gather competitive intelligence and report market trends to the Territory Manager META.

Qualifications or requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, Information Technology, Engineering, or a related field.
• Proficiency in B2B sales, channel development, and account management is required.
• English required; Swahili a strong advantage.

Experience needed

• Minimum 5–8 years’ experience in B2B sales in IT, Audio Visual (AV), or display technology.
• Proven track record in projector or IFP product sales preferred.
• Direct experience working with the East African dealer/distribution channel.
• Knowledge of East African education market and government procurement.
• Demonstrated ability to build a channel network from scratch.
• Existing AV distributor or reseller relationships in Kenya a strong advantage.
• Results-driven with a consistent record of meeting and exceeding targets.
• Comfortable with autonomy, reporting remotely to the Territory Manager META.
• Experience in greenfield / cold-start sales territory a plus.

Any other provided details

Reporting to: Territory Manager META,

• Develop and execute a territory sales plan for projectors, IFPs, and displays across East Africa.
• Identify, appoint, and onboard new authorised distributors in Kenya from scratch.
• Expand the reseller network into Uganda, Tanzania, Rwanda, and Ethiopia.
• Win B2B accounts in education, corporate, government, and NGO/international org sectors.
• Engage early in procurement cycles to ensure the company is specified in tenders and RFPs.
• Organise product demos, training events, and workshops for distributors and end-users.
• Maintain accurate pipeline, forecasts, and reporting.
• Meet and exceed quarterly revenue targets and sell-through milestones.
• Gather competitive intelligence and report market trends to the Territory Manager META.

• B2B sales
• Channel development
• Account management
• Projector or IFP product sales
• East African dealer/distribution channel experience
• Knowledge of East African education market and government procurement
• Ability to build a channel network from scratch
• English
• Swahili (strong advantage)

• Bachelor’s degree in Business Administration, Marketing, Sales, Information Technology, Engineering, or a related field.
• Minimum 5–8 years’ experience in B2B sales in IT, Audio Visual (AV), or display technology.
• Proven track record in projector or IFP product sales preferred.
• Direct experience working with the East African dealer/distribution channel.
• Knowledge of East African education market and government procurement.
• Demonstrated ability to build a channel network from scratch.
• Existing AV distributor or reseller relationships in Kenya a strong advantage.
• Results-driven with a consistent record of meeting and exceeding targets.
• Comfortable with autonomy, reporting remotely to the Territory Manager META.
• Experience in greenfield / cold-start sales territory a plus.