Background

The Regional Manager is responsible for driving the commercial success, operational efficiency, and brand integrity of all stores across the two markets. The role oversees the full performance of the region, ensuring alignment to our client Operating Standards across five core pillars: Revenue & Profit, People, Product, Brand Presentation, and Customer Experience. This role also manages external relationships with suppliers, landlords, and partners, and supports country-level marketing and customer engagement efforts. The role is also the primary point of contact for our client Fashion Group’s operations in both Uganda and Rwanda.

Responsibilities

• Regional revenue & profitability: drive achievement of all country based targets against all retail KPIs including conversion, basket size and MSI.
• Develops and implements sales strategies to achieve revenue targets for the region and the overall region, and implements corrective action to address performance gaps.
• Marketing & Partnerships: Share local market insights and competitor trends and advise HQ on country-specific opportunities and risks.
• Coordinate country-specific marketing campaigns and align these with the overall company marketing strategy. Build relationships with key stakeholders, media, community partners and local influencers. Ensure execution of regional marketing campaigns and promotions aligned to brand plans.
• Stakeholder Management: Manage relationships with landlords, local suppliers, logistics providers, and regulators, and also represent our client in key business forums and negotiations in both markets.
• People Management & Leadership: Lead, coach, and mentor Store Managers within the region to meet sales and customer experience objectives. Develop staffing plans and allocate resources to ensure optimal operations within the region. Monitor staff performance and provide ongoing feedback, training, and development opportunities. Makes recommendations for recruitment, performance management for all staff within the region.
• Product performance: Is the key point of contact between the regional stores and HQ. Monitors product performance and stock level and coordinates with the merchandising team to ensure that the assortment balance and stock levels are consistently optimized. Escalates all product related issues to the relevant HQ teams and follows up for resolution.
• Customer Experience Excellence & VM Standards: Drive the customer experience strategy across all stores in the region, ensuring consistent service delivery. Implements and monitors customer feedback systems in line with the group to identify areas for improvement. Ensure that region stores maintain Visual Merchandising standards in accordance with Brand and company guidelines.
• Stock Control and Asset Management: Oversee overall stock movement activities; stock management practices across all regional stores and ensuring that all operating requirements are met.
• Regional Operational efficiency: Ensure that each store within the region operates in accordance with our client operating standards. Ensure compliance with operational policies and procedures. Conduct regular store visits to assess operations, merchandising, and staff performance. Implement loss prevention strategies to minimize stock losses and shrinkage.
• Reporting & Analysis: Track key metrics, and prepare and present monthly performance reports, highlighting achievements, challenges, and action plans. Analyze sales data and customer feedback to inform strategic decision-making.

Qualifications

• Bachelor’s degree in Fashion, Marketing, Business Management or a related field.
• 5+ years of leadership experience managing multi-store or multi-country operations with the Fashion Retail Industry in Uganda and Rwanda.
• Should have cross-border operational experience.
• Organized, strategic, and entrepreneurial in approach.
• Demonstrated ability to manage performance across multiple KPIs.
• Strong commercial acumen and operational discipline.
• Excellent communicator and people leader.
• Skilled in stakeholder engagement and market representation.
• Experience in fashion retail, brand execution, and visual merchandising.
• Fluent in English (French or Swahili a plus); willing to travel frequently.

Technical Skills

• Competence in handling retail POS / ERP system.
• Proficient in MS Office, especially Excel and PowerPoint.

Behavioral Competencies/Personal characteristics

• Strong leadership and people management skills - able to gain trust, respect and confidence quickly and effectively.
• Strategic Thinking & Commercial Acumen.
• Analytical & Data-Driven in Decision-Making.
• Customer-Centric and pays attention to Detail / Quality Focused.
• Adaptable, Resilient and dependable with a high level of maturity and integrity.

Working Conditions

• Frequent travel between stores within the assigned region.
• Weekend and holiday work as required to oversee store operations.

• Regional revenue & profitability: drive achievement of all country based targets against all retail KPIs including conversion, basket size and MSI.
• Develops and implements sales strategies to achieve revenue targets for the region and the overall region, and implements corrective action to address performance gaps.
• Marketing & Partnerships: Share local market insights and competitor trends and advise HQ on country-specific opportunities and risks.
• Coordinate country-specific marketing campaigns and align these with the overall company marketing strategy. Build relationships with key stakeholders, media, community partners and local influencers. Ensure execution of regional marketing campaigns and promotions aligned to brand plans.
• Stakeholder Management: Manage relationships with landlords, local suppliers, logistics providers, and regulators, and also represent our client in key business forums and negotiations in both markets.
• People Management & Leadership: Lead, coach, and mentor Store Managers within the region to meet sales and customer experience objectives. Develop staffing plans and allocate resources to ensure optimal operations within the region. Monitor staff performance and provide ongoing feedback, training, and development opportunities. Makes recommendations for recruitment, performance management for all staff within the region.
• Product performance: Is the key point of contact between the regional stores and HQ. Monitors product performance and stock level and coordinates with the merchandising team to ensure that the assortment balance and stock levels are consistently optimized. Escalates all product related issues to the relevant HQ teams and follows up for resolution.
• Customer Experience Excellence & VM Standards: Drive the customer experience strategy across all stores in the region, ensuring consistent service delivery. Implements and monitors customer feedback systems in line with the group to identify areas for improvement. Ensure that region stores maintain Visual Merchandising standards in accordance with Brand and company guidelines.
• Stock Control and Asset Management: Oversee overall stock movement activities; stock management practices across all regional stores and ensuring that all operating requirements are met.
• Regional Operational efficiency: Ensure that each store within the region operates in accordance with our client operating standards. Ensure compliance with operational policies and procedures. Conduct regular store visits to assess operations, merchandising, and staff performance. Implement loss prevention strategies to minimize stock losses and shrinkage.
• Reporting & Analysis: Track key metrics, and prepare and present monthly performance reports, highlighting achievements, challenges, and action plans. Analyze sales data and customer feedback to inform strategic decision-making.

• Competence in handling retail POS / ERP system.
• Proficient in MS Office, especially Excel and PowerPoint.
• Strong leadership and people management skills - able to gain trust, respect and confidence quickly and effectively.
• Strategic Thinking & Commercial Acumen.
• Analytical & Data-Driven in Decision-Making.
• Customer-Centric and pays attention to Detail / Quality Focused.
• Adaptable, Resilient and dependable with a high level of maturity and integrity.

• Bachelor’s degree in Fashion, Marketing, Business Management or a related field.
• 5+ years of leadership experience managing multi-store or multi-country operations with the Fashion Retail Industry in Uganda and Rwanda.
• Should have cross-border operational experience.
• Organized, strategic, and entrepreneurial in approach.
• Demonstrated ability to manage performance across multiple KPIs.
• Strong commercial acumen and operational discipline.
• Excellent communicator and people leader.
• Skilled in stakeholder engagement and market representation.
• Experience in fashion retail, brand execution, and visual merchandising.
• Fluent in English (French or Swahili a plus); willing to travel frequently.