Achyutam International is a Delhi based Financial Advisory Company with a focus to serve corporates based in Africa.We are run by professionals who carry strong International working experience in diverse businesses. We have an excellent understanding of the management principles, cultural values and challenges of companies oper...

Marketing Manager - Hospitality

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

5 - 8 years

Location

Nairobi

Job Field

Media / Advertising / Branding

We are a hiring for the role of Marketing Manager for a Hospitality Solutions company. As a Marketing Manager, you will be responsible for developing and executing marketing strategies that strengthen the brand presence in Kenya. This role requires a strong understanding of the local hospitality industry, including hotels, safari lodges, and urban food & beverage businesses.

Key Responsibilities

Market Strategy & Execution

• Develop and execute marketing strategies tailored to the Kenyan markets
• Identify opportunities across key segments such as hotels, lodges, restaurants, and tourism operators
• Track industry trends including tourism seasonality, domestic travel, and international visitor patterns

Brand & Local Positioning

• Build a strong, recognizable brand within Kenya’s hospitality ecosystem
• Ensure messaging resonates with local business owners, operators, and decision-makers

Digital & Performance Marketing

• Manage digital campaigns across platforms such as Google, LinkedIn, Instagram, and Facebook (widely used in Kenya)
• Optimize campaigns for lead generation and conversions
• Oversee website, SEO, and email marketing initiatives

Lead Generation & B2B Growth

• Drive B2B marketing initiatives targeting hotel groups, independent properties, and F&B businesses
• Work closely with the sales team to generate and nurture high-quality leads
• Support proposal development and client presentations

Partnerships & Industry Engagement

• Build relationships with key industry bodies such as hospitality and tourism associations
• Represent the company at trade events, expos, and networking forums (e.g., hospitality and tourism exhibitions in Kenya)
• Develop partnerships with complementary service providers

Content & Communications

• Create locally relevant content including case studies, success stories, and marketing materials
• Manage PR and media engagement with regional business and hospitality publications

Team & Vendor Management

• Lead internal marketing staff and coordinate with external agencies, designers, and media partners
• Manage budgets effectively with a strong focus on ROI

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 5–8 years of experience in marketing, preferably within hospitality, tourism, or B2B services in Kenya
• Strong understanding of the Kenyan market and customer behavior
• Experience managing digital campaigns and using analytics tools
• Proven ability to drive lead generation and business growth
• Excellent communication and stakeholder management skills

• Develop and execute marketing strategies tailored to the Kenyan markets
• Identify opportunities across key segments such as hotels, lodges, restaurants, and tourism operators
• Track industry trends including tourism seasonality, domestic travel, and international visitor patterns
• Build a strong, recognizable brand within Kenya’s hospitality ecosystem
• Ensure messaging resonates with local business owners, operators, and decision-makers
• Manage digital campaigns across platforms such as Google, LinkedIn, Instagram, and Facebook (widely used in Kenya)
• Optimize campaigns for lead generation and conversions
• Oversee website, SEO, and email marketing initiatives
• Drive B2B marketing initiatives targeting hotel groups, independent properties, and F&B businesses
• Work closely with the sales team to generate and nurture high-quality leads
• Support proposal development and client presentations
• Build relationships with key industry bodies such as hospitality and tourism associations
• Represent the company at trade events, expos, and networking forums (e.g., hospitality and tourism exhibitions in Kenya)
• Develop partnerships with complementary service providers
• Create locally relevant content including case studies, success stories, and marketing materials
• Manage PR and media engagement with regional business and hospitality publications
• Lead internal marketing staff and coordinate with external agencies, designers, and media partners
• Manage budgets effectively with a strong focus on ROI

• Strong understanding of the Kenyan market and customer behavior
• Experience managing digital campaigns and using analytics tools
• Proven ability to drive lead generation and business growth
• Excellent communication and stakeholder management skills

• Bachelor’s degree in Marketing, Business Administration, or related field
• 5–8 years of experience in marketing, preferably within hospitality, tourism, or B2B services in Kenya