General Manager – Nairobi, Kenya

Outrival HR Solutions & Consultancies Ltd is recruiting for the position of a General Manager on behalf of a reputable client, a leading Christian media company with a strong presence across television, radio, and digital platforms. The successful candidate will take full accountability for business performance, driving operational excellence while ensuring delivery of high-quality, engaging content and sustained audience growth. Reporting to the Board, the General Manager will shape strategy, lead teams, and deliver sustainable revenue growth. This is a high impact leadership role responsible for driving growth, operational excellence, and innovation in a rapidly evolving media landscape.

Key Responsibilities:

• Define and execute long-term strategy, expand market share, and lead digital transformation.
• Oversee day-to-day operations across production, programming, and platform performance.
• Lead, mentor, and align departmental heads to build a high-performance culture.
• Manage budgets, P&L, and overall revenue growth across all channels.
• Drive advertising revenue, partnerships, and new income streams.
• Ensure content quality, relevance, and strong audience engagement across all channels.
• Leverage audience data, ratings, and insights to inform programming, content strategy, and commercial decisions.
• Build and maintain high-value relationships with regulators, advertisers, strategic partners, and key industry stakeholders.
• Ensure compliance with industry regulations and reporting standards.
• Provide regular performance updates to the Board and support strategic decision-making with data-driven insights.

Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, Communications, Media Studies, or a related field.
• 10+ years of proven experience in media or broadcasting.
• Proven senior leadership experience (GM / Director / COO level, or equivalent).
• Strong track record in P&L management and business growth.
• Deep understanding of content strategy, audience engagement, and digital transformation.
• Exceptional leadership, strategic thinking, and execution capability.
• Good moral standing.

• Define and execute long-term strategy, expand market share, and lead digital transformation.
• Oversee day-to-day operations across production, programming, and platform performance.
• Lead, mentor, and align departmental heads to build a high-performance culture.
• Manage budgets, P&L, and overall revenue growth across all channels.
• Drive advertising revenue, partnerships, and new income streams.
• Ensure content quality, relevance, and strong audience engagement across all channels.
• Leverage audience data, ratings, and insights to inform programming, content strategy, and commercial decisions.
• Build and maintain high-value relationships with regulators, advertisers, strategic partners, and key industry stakeholders.
• Ensure compliance with industry regulations and reporting standards.
• Provide regular performance updates to the Board and support strategic decision-making with data-driven insights.

• Strategic thinking
• Execution capability
• Leadership
• P&L management
• Business growth
• Content strategy
• Audience engagement
• Digital transformation
• Relationship building
• Data-driven decision making

• Bachelor’s Degree in Business Administration, Marketing, Communications, Media Studies, or a related field.
• 10+ years of proven experience in media or broadcasting.
• Proven senior leadership experience (GM / Director / COO level, or equivalent).
• Strong track record in P&L management and business growth.
• Deep understanding of content strategy, audience engagement, and digital transformation.
• Exceptional leadership, strategic thinking, and execution capability.
• Good moral standing.