Nellions is the best moving company in Nairobi, Kenya offering quality services in house moving, office moving, international moving and storage services.

We are seeking a highly skilled and hands-on Digital Marketing Assistant to join our team. The primary focus of this role will be to actively drive Nellions' brand positioning, enhance brand awareness, and generate inbound leads through the creation and execution of innovative digital marketing strategies.

Responsibilities or duties

• Create compelling content including blogs, social media posts, and videos for our platforms LinkedIn, Facebook, Instagram, YouTube, and Tiktok
• Manage and grow our online presence by actively engaging with our audience across social media platforms, website, and other digital channels.
• Monitor and analyse brand sentiment and engagement to inform and adjust strategies as needed.
• Design and implement inbound marketing campaigns, including content marketing, SEO, and email campaigns, to attract and convert qualified leads.
• Collaborate closely with the sales team to ensure a smooth lead handover process and campaign alignment.
• Track, measure, and report on the performance of all digital marketing initiatives using analytics tools.
• Stay up to date with the latest digital marketing trends and tools to continuously enhance our strategy.

Qualifications or requirements (e.g., education, skills)

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Ability to use relevant computer software.
• Strong knowledge and practical experience with SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and platforms such as Google Analytics, HubSpot, and social media management tools.
• Excellent communication and storytelling skills.
• Ability to work independently and as part of a team, with strong project management skills.

Experience needed

• Minimum of one year of hands-on experience in digital marketing, with a strong emphasis on content creation and platform management.
• Proven experience in brand positioning, content creation, and inbound lead generation.

• Create compelling content including blogs, social media posts, and videos for our platforms LinkedIn, Facebook, Instagram, YouTube, and Tiktok
• Manage and grow our online presence by actively engaging with our audience across social media platforms, website, and other digital channels.
• Monitor and analyse brand sentiment and engagement to inform and adjust strategies as needed.
• Design and implement inbound marketing campaigns, including content marketing, SEO, and email campaigns, to attract and convert qualified leads.
• Collaborate closely with the sales team to ensure a smooth lead handover process and campaign alignment.
• Track, measure, and report on the performance of all digital marketing initiatives using analytics tools.
• Stay up to date with the latest digital marketing trends and tools to continuously enhance our strategy.

• SEO
• SEM
• Social media marketing
• Email marketing
• Content marketing
• Google Analytics
• HubSpot
• Social media management tools
• Communication skills
• Storytelling skills
• Project management skills

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Ability to use relevant computer software.
• Proven experience in brand positioning, content creation, and inbound lead generation.