Background information about the job or company (e.g., role context, company overview)

Reeds Africa consult (RAC) offers a broad scale of Human resource services designed to provide professional supports for the growing needs of today’s corporate organizations. Our services includes the entire employee life cycle in an organization from the point of recruitment, training and development, policy development, compliance audits, provision of H...

Responsibilities or duties

Our client is seeking an Aftermarket Sales Executive responsible for driving revenue growth through the sale of excavator and wheel loader attachments, spare parts, wear parts, and consumables. The role focuses on developing new business, growing existing customer accounts, providing technical product recommendations, and delivering excellent after-sales support. The successful candidate will identify market opportunities, maintain strong customer relationships, monitor competitor activities, and collaborate with internal teams to ensure customer satisfaction while achieving sales targets.

Qualifications or requirements (e.g., education, skills)

Bachelor's degree or Diploma in Mechanical Engineering, Sales and Marketing, Business Administration, or a related field.

Experience needed

Minimum of 3–5 years' experience in aftermarket sales, preferably within the heavy equipment, construction machinery, mining, or industrial equipment industry.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Proven experience selling construction equipment attachments, spare parts, wear parts, or related aftermarket products. Strong technical understanding of excavators, wheel loaders, hydraulic attachments, and heavy equipment applications. Demonstrated ability to achieve and exceed sales targets and develop new business opportunities. Excellent negotiation, presentation, communication, and relationship management skills. Strong commercial acumen with the ability to identify customer needs and recommend appropriate solutions. Proficiency in CRM systems and Microsoft Office applications. Willingness to travel extensively within the assigned territory. Self-motivated, results-oriented, and capable of working independently with minimal supervision.

• Promote and sell hydraulic breakers, multi grapples, rippers, buckets, and other attachments for excavators and wheel loaders across all major equipment brands.
• Drive sales of spare parts and consumables, including chisels, seal kits, diaphragms, bushes, pins, wear parts, and related products.
• Achieve monthly, quarterly, and annual sales targets for aftermarket products and services.
• Identify, develop, and maintain relationships with contractors, mining companies, quarry operators, infrastructure developers, fleet owners, equipment rental companies, and other key customers.
• Conduct regular customer visits to assess equipment usage, attachment requirements, maintenance needs, and spare parts consumption while maintaining accurate records in the CRM system.
• Prepare quotations, negotiate pricing and commercial terms, and close sales in accordance with company policies.
• Provide technical guidance on the selection, application, operation, and maintenance of attachments and aftermarket products.
• Coordinate installation, commissioning, and after-sales support to ensure customer satisfaction and product performance.
• Monitor market trends, competitor activities, machine population, pricing, and customer demand to identify new business opportunities.
• Gather and report market intelligence, including competitor products, pricing strategies, promotions, and new product launches, and provide recommendations to management.
• Work closely with the service, parts, and product support teams to resolve customer issues and improve service delivery.
• Prepare sales forecasts, pipeline reports, customer visit reports, and other management reports as required.
• Ensure compliance with company policies, safety standards, and ethical business practices.

• Excellent negotiation, presentation, communication, and relationship management skills.
• Strong commercial acumen with the ability to identify customer needs and recommend appropriate solutions.
• Proficiency in CRM systems and Microsoft Office applications.
• Self-motivated, results-oriented, and capable of working independently with minimal supervision.

• Bachelor's degree or Diploma in Mechanical Engineering, Sales and Marketing, Business Administration, or a related field.
• Minimum of 3–5 years' experience in aftermarket sales, preferably within the heavy equipment, construction machinery, mining, or industrial equipment industry.
• Proven experience selling construction equipment attachments, spare parts, wear parts, or related aftermarket products.
• Strong technical understanding of excavators, wheel loaders, hydraulic attachments, and heavy equipment applications.
• Demonstrated ability to achieve and exceed sales targets and develop new business opportunities.