Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships.

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Consultant - Growth Manager, Africa

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

4 - 5 years

Location

Nairobi

Job Field

Consultancy , Media / Advertising / Branding

Key Responsibilities

Acquisition & Activation

Lead and scale performance marketing across Google Ads, Meta Ads, and other channels, managing campaigns, targeting, budgets, and optimization to maximize ROAS and CAC

Drive funnel growth through data-driven paid campaigns, partnerships, and influencer activations, with clear attribution to installs and activations

Plan and execute seasonal and event-based acquisition campaigns aligned with crop cycles, festivals, and local trends, using A/B testing to improve conversions

Identify and manage regional influencers and creators with a performance-first approach, tracking CPI, engagement quality, and retention

Growth Strategy & Coordination

Work closely with the Global Growth Lead to adapt global growth playbooks for new and existing markets

Translate engagement insights into localized campaigns for Kenya, Ethiopia, Nigeria, and other focus regions

Share performance learnings and regional best practices with global and country teams

Create and optimize MoEngage Flows and campaigns to convert new app users into active farmers

Engagement & Retention

Build and manage engagement workflows using MoEngage, Plotline, and related tools:

MoEngage: Push notifications, WhatsApp/SMS campaigns, segmentation, A/B testing

Plotline: In-app reels/stories, spotlight journeys, feature discovery nudges.

Analyze campaign performance (CTR, engagement rate, session depth, conversions) and iterate on creatives, copy, and targeting

Optimize retention and re-engagement using insights from paid ads, influencer performance, and in-app behaviour

Develop targeted reactivation journeys to win back dormant users and reduce churn

Coordinate paid ads + social media + influencer campaigns for consistent messaging and maximum impact

Data Analytics & Insights

Track growth metrics such as acquisition rate, activation %, retention (D7/D14/D30), churn, and CTR

Use MoEngage Analytics, dashboards, and other data tools (Google Analytics, Sheets, or BigQuery) to generate insights

Work with the “Experiments Team” to run A/B experiments to continuously improve notification timing, in-app experiences, and creative performance

Content & Campaign Management

Collaborate with content teams and local creators to design farmer-friendly notifications, short videos, and social posts that drive engagement

Adapt and translate campaigns into local languages (Swahili, Amharic, Oromo, etc.)

Coordinate with design and performance marketing teams to align growth experiments with brand and regional campaigns

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

4 - 5 years of experience in performance marketing, digital growth, engagement marketing, or lifecycle marketing

Hands-on experience with growth automation tools — especially MoEngage, Plotline, CleverTap, Braze, or similar

Strong analytical mindset: able to extract insights from campaign dashboards and propose data-driven actions

Familiarity with social media campaigns, in-app journeys, and CRM workflows

Proficiency with spreadsheets, basic dashboards, and analytics tools

Excellent written and verbal communication skills; ability to create concise, farmer-friendly messaging

• Lead and scale performance marketing across Google Ads, Meta Ads, and other channels, managing campaigns, targeting, budgets, and optimization to maximize ROAS and CAC
• Drive funnel growth through data-driven paid campaigns, partnerships, and influencer activations, with clear attribution to installs and activations
• Plan and execute seasonal and event-based acquisition campaigns aligned with crop cycles, festivals, and local trends, using A/B testing to improve conversions
• Identify and manage regional influencers and creators with a performance-first approach, tracking CPI, engagement quality, and retention
• Work closely with the Global Growth Lead to adapt global growth playbooks for new and existing markets
• Translate engagement insights into localized campaigns for Kenya, Ethiopia, Nigeria, and other focus regions
• Share performance learnings and regional best practices with global and country teams
• Create and optimize MoEngage Flows and campaigns to convert new app users into active farmers
• Build and manage engagement workflows using MoEngage, Plotline, and related tools:
• MoEngage: Push notifications, WhatsApp/SMS campaigns, segmentation, A/B testing
• Plotline: In-app reels/stories, spotlight journeys, feature discovery nudges.
• Analyze campaign performance (CTR, engagement rate, session depth, conversions) and iterate on creatives, copy, and targeting
• Optimize retention and re-engagement using insights from paid ads, influencer performance, and in-app behaviour
• Develop targeted reactivation journeys to win back dormant users and reduce churn
• Coordinate paid ads + social media + influencer campaigns for consistent messaging and maximum impact
• Track growth metrics such as acquisition rate, activation %, retention (D7/D14/D30), churn, and CTR
• Use MoEngage Analytics, dashboards, and other data tools (Google Analytics, Sheets, or BigQuery) to generate insights
• Work with the “Experiments Team” to run A/B experiments to continuously improve notification timing, in-app experiences, and creative performance
• Collaborate with content teams and local creators to design farmer-friendly notifications, short videos, and social posts that drive engagement
• Adapt and translate campaigns into local languages (Swahili, Amharic, Oromo, etc.)
• Coordinate with design and performance marketing teams to align growth experiments with brand and regional campaigns

• Performance marketing
• Digital growth
• Engagement marketing
• Lifecycle marketing
• MoEngage
• Plotline
• CleverTap
• Braze
• Analytical mindset
• Social media campaigns
• In-app journeys
• CRM workflows
• Spreadsheets
• Dashboards
• Analytics tools
• Written communication skills
• Verbal communication skills

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field
• 4 - 5 years of experience in performance marketing, digital growth, engagement marketing, or lifecycle marketing
• Hands-on experience with growth automation tools — especially MoEngage, Plotline, CleverTap, Braze, or similar
• Strong analytical mindset: able to extract insights from campaign dashboards and propose data-driven actions
• Familiarity with social media campaigns, in-app journeys, and CRM workflows
• Proficiency with spreadsheets, basic dashboards, and analytics tools
• Excellent written and verbal communication skills; ability to create concise, farmer-friendly messaging