Background

For many years, Royal Mabati® has supported many clients succeed through our varied solutions and products. We are a multinational company that primarily deals with roofing materials, starting out with a factory in Nairobi since our inception in 2005. Today, we’re one of the leading manufacturers of roofing products with over 10 distribution centers acr...

The B2C Manager is responsible for driving sales growth through the agency model by building a strong, scalable, and profitable retail and end-customer sales engine. This role drives B2C revenue growth through agent recruitment while ensuring alignment with the company's growth and brand objectives.

Key Skills & Qualifications:

Education:

Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

Experience:

• At least 7 years' experience in sales, with at least 4-5 years in a B2C leadership role with a strong background in the construction, manufacturing, retail or FMCG industry.
• Proven experience managing multi-branch or geographically distributed sales teams.
• Strong commercial acumen with hands-on execution capability.

Key Responsibilities.

• Develop and execute the national B2C sales strategy aligned to Royal Mabati's revenue, volume, and margin targets.
• Oversee performance of the B2C Field Executives.
• Work closely with Branch coordinators to optimize footfall conversion, average order value, and customer retention.
• Ensure strong lead management, follow-up discipline, and conversion tracking.
• Champion a customer-first culture across all B2C touchpoints.
• Handle escalated customer issues and ensure timely resolution to protect brand reputation.
• Work closely with the Marketing team to support B2C campaigns, promotions, and product launches.
• Lead, coach, and develop B2C sales teams.
• Set clear expectations, performance standards, and accountability frameworks.
• Track and report B2C performance using clear dashboards and KPIs.
• Provide accurate weekly and monthly sales reports, forecasts, and variance analysis

• Develop and execute the national B2C sales strategy aligned to Royal Mabati's revenue, volume, and margin targets.
• Oversee performance of the B2C Field Executives.
• Work closely with Branch coordinators to optimize footfall conversion, average order value, and customer retention.
• Ensure strong lead management, follow-up discipline, and conversion tracking.
• Champion a customer-first culture across all B2C touchpoints.
• Handle escalated customer issues and ensure timely resolution to protect brand reputation.
• Work closely with the Marketing team to support B2C campaigns, promotions, and product launches.
• Lead, coach, and develop B2C sales teams.
• Set clear expectations, performance standards, and accountability frameworks.
• Track and report B2C performance using clear dashboards and KPIs.
• Provide accurate weekly and monthly sales reports, forecasts, and variance analysis

• Sales strategy development and execution
• Team leadership and development
• Customer relationship management
• Lead management
• Performance tracking and reporting
• Commercial acumen
• Hands-on execution

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• At least 7 years' experience in sales
• At least 4-5 years in a B2C leadership role
• Strong background in the construction, manufacturing, retail or FMCG industry
• Proven experience managing multi-branch or geographically distributed sales teams