About the role:

This role owns brand and performance marketing for EasyCook, Sun King’s pay as you go LPG cooking gas product. The Associate Brand Manager is responsible for growing customer usage and loyalty across Sun King’s EasyCook hub network in Kenya, working closely with the commercial and field teams to bring the product to more households and to help existing customers get more value from it. The role sits within the Kenya marketing team and reports to the Head of Marketing, Kenya.

Key Responsibilities

• Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
• Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
• Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
• Develop and manage a customer loyalty and retention programme for EasyCook customers.
• Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
• Develop marketing initiatives to grow EasyCook’s presence with institutional and business customers.
• Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
• Design and manage field incentive programmes that support marketing objectives.
• Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
• Report on marketing performance and campaign results across the hub network.
• Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.

Qualifications

• Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
• An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
• Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
• A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
• Experience designing or managing a loyalty, rewards, or incentive programme.
• Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
• Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
• A bachelor’s degree in marketing, business, or a related field.

• Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
• Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
• Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
• Develop and manage a customer loyalty and retention programme for EasyCook customers.
• Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
• Develop marketing initiatives to grow EasyCook’s presence with institutional and business customers.
• Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
• Design and manage field incentive programmes that support marketing objectives.
• Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
• Report on marketing performance and campaign results across the hub network.
• Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.

• Stakeholder engagement
• Customer segmentation strategy
• Marketing plan development
• Data-driven decision making
• Customer loyalty and retention program management
• Brand activation
• Marketing initiative development
• Campaign brief development
• Field incentive program design and management
• Agency and vendor management
• Marketing performance reporting
• Cross-functional collaboration
• Analytical skills
• Commercial mindset
• Return on investment (ROI) case building
• Field-facing program management
• Agent network management
• Last-mile distribution management

• Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
• An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
• Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
• A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
• Experience designing or managing a loyalty, rewards, or incentive programme.
• Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
• Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
• A bachelor’s degree in marketing, business, or a related field.