Summary
Date Posted: Monday, February 13, 2023 , Base Salary: Not Disclosed

JOB DETAILS:
Responsibilities:
• Conduct market research to find answers about consumer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns and create HTML Newsletters.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Organize offline events, communicate with exhibitors as well as manage the exhibition.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

Qualifications.
• Bachelor’s degree (or equivalent) in marketing, communications, or related field
• Profound experience in IT industry
• Exceptional communication and writing skills
• Proficiency with HTML and Adobe Acrobat
• Good sense in design.
• Proven experience as a marketing specialist with product launches or integrated marketing campaigns
• Experience in planning and leading initiatives
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
• Well-organized and detail-oriented.
• Commercial awareness partnered with a creative mind.

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

Job application procedure

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing Specialist – IT) to vacancies@corporatestaffing.co.ke 

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