KEY RESPONSIBILITIES

FINANCIAL STRATEGY & PLANNING

• Strategic Planning: Act as a strategic partner to the CEO and leadership team, providing financial insights to guide overall company strategy, including new product launches, market expansion, and evaluation of potential product lines.
• Budgeting & Forecasting: Lead the development and implementation of robust budgeting, financial forecasting, and long-term financial planning processes, monitoring performance against both annual and long-term goals.
• Financial Analysis: Provide actionable financial insights and data-driven analysis to support decision-making across all our client business departments, particularly sales, procurement, and HR.
• Investment & Capital Allocation: Evaluate investment opportunities, manage the company's capital budget, and ensure sufficient funds (CAPEX and working capital) for operations and growth initiatives.

OPERATIONAL FINANCE 

• Working Capital Management: Optimize working capital by managing inventory levels, receivables, and payables cycles efficiently to ensure healthy daily cash flow by avoiding inventory overstocking. Oversee cash flow planning, ensure sufficient liquidity for daily operations, monitor bank positions, optimize mobile money (M-Pesa) flows, and drive treasury discipline across the business.
• Cost & Margin Management: Identify cost-saving initiatives across procurement, logistics, and operations, and track gross margins by SKU/category/channel to ensure business achieves profitability and sustainability.
• Trade Spend Efficiency: Monitor the effectiveness and ROI of trade promotions, human capital investment and marketing spend, a critical area in the competitive fresh produce distribution sector.
• Pricing Optimization: Develop a structure to manage monthly and daily pricing decisions and route-to-market strategies to maintain competitiveness and profitability. 
• Procurement Finance Oversight: Work closely with the sourcing/procurement team to align purchasing decisions with margin targets, enforce pricing guardrails, and evaluate supplier payment terms to improve cash conversion cycle
• Supply Chain & Logistics Finance: Partner with operations to establish cost-per-route, cost-per-drop, and wastage metrics, ensuring tight control over logistics expenses and contributing to route and SKU-level profitability.
• Wastage & Shrinkage Control: Develop financial tracking for wastage at SKU and depot level, and work with operations to reduce shrinkage, expiry losses, and avoidable write-offs.

ACCOUNTING, COMPLIANCE & RISK MANAGEMENT

• Financial Reporting: Oversee all accounting functions, ensuring the timely, accurate, and useful preparation of monthly, quarterly, and annual financial statements in accordance with IFRS or local GAAP standards.
• Internal Controls & Audit: Establish and maintain robust internal controls and financial procedures to safeguard corporate assets and ensure quarterly and annual audit readiness. Coordinate internal and external audits and resolve findings promptly.
• Tax & Regulatory Compliance: Ensure strict compliance with all KRA, county government tax laws, financial regulations, and other compliance (NEMA, OSHA, DOSH) statutory requirements.
• Risk Management: Identify, assess, and mitigate financial risks, including market, credit, operational, foreign exchange (FX), and implement hedging strategies if necessary. 
• Treasury Controls & Cash Reconciliation: Implement strong treasury controls including daily cash & mobile money reconciliations, segregation of duties, and automated settlement processes for bank and M-Pesa accounts.
• Inventory Accounting & Costing Methodology: Ensure accurate inventory valuation, implement FIFO/LIFO or weighted average policies, monitor stock adjustments, and enforce monthly cycle counts and quarterly stock takes.

LEADERSHIP & STAKEHOLDER RELATIONS

• Team Leadership: Lead, mentor, and develop a high-performing finance and accounting team, promoting efficiency and continuous process improvement and documented performance review.
• Stakeholder Relations: Act as the primary liaison with external auditors, banks, financial institutions, investors/VCs and other stakeholders.
• Cross-Functional Leadership Partner: Act as the primary financial partner to Sales, Operations, HR, and Procurement, embedding finance in all operational decision-making and driving accountability for results.
• Systems Integration & Data Governance: Champion the integration of financial systems (ERP, POS, M-Pesa APIs, ETIMS, inventory modules), ensuring data accuracy, standardization, and real-time reporting through dashboards and BI tools.

FINANCE MANAGER ROLE REQUIREMENTS

• Bachelor’s degree in Finance, Accounting, Economics or a related field.
• CPA (K), ACCA, or equivalent professional qualification required.
• Minimum 5-7 years experience in Finance leadership role, preferably within FMCG, Agribusiness, Supply Chain or a fast-paced FMCG environment.
• Strong knowledge of financial reporting standards, tax regulations and audit processes.
• Proven experience in cash flow management, budgeting and financial modelling.
• High proficiency in accounting software and Excel.
• Strong analytical, strategic thinking and leadership skills.
• High integrity and strong attention to details.

• Act as a strategic partner to the CEO and leadership team, providing financial insights to guide overall company strategy, including new product launches, market expansion, and evaluation of potential product lines.
• Lead the development and implementation of robust budgeting, financial forecasting, and long-term financial planning processes, monitoring performance against both annual and long-term goals.
• Provide actionable financial insights and data-driven analysis to support decision-making across all our client business departments, particularly sales, procurement, and HR.
• Evaluate investment opportunities, manage the company's capital budget, and ensure sufficient funds (CAPEX and working capital) for operations and growth initiatives.
• Optimize working capital by managing inventory levels, receivables, and payables cycles efficiently to ensure healthy daily cash flow by avoiding inventory overstocking. Oversee cash flow planning, ensure sufficient liquidity for daily operations, monitor bank positions, optimize mobile money (M-Pesa) flows, and drive treasury discipline across the business.
• Identify cost-saving initiatives across procurement, logistics, and operations, and track gross margins by SKU/category/channel to ensure business achieves profitability and sustainability.
• Monitor the effectiveness and ROI of trade promotions, human capital investment and marketing spend, a critical area in the competitive fresh produce distribution sector.
• Develop a structure to manage monthly and daily pricing decisions and route-to-market strategies to maintain competitiveness and profitability.
• Work closely with the sourcing/procurement team to align purchasing decisions with margin targets, enforce pricing guardrails, and evaluate supplier payment terms to improve cash conversion cycle
• Partner with operations to establish cost-per-route, cost-per-drop, and wastage metrics, ensuring tight control over logistics expenses and contributing to route and SKU-level profitability.
• Develop financial tracking for wastage at SKU and depot level, and work with operations to reduce shrinkage, expiry losses, and avoidable write-offs.
• Oversee all accounting functions, ensuring the timely, accurate, and useful preparation of monthly, quarterly, and annual financial statements in accordance with IFRS or local GAAP standards.
• Establish and maintain robust internal controls and financial procedures to safeguard corporate assets and ensure quarterly and annual audit readiness. Coordinate internal and external audits and resolve findings promptly.
• Ensure strict compliance with all KRA, county government tax laws, financial regulations, and other compliance (NEMA, OSHA, DOSH) statutory requirements.
• Identify, assess, and mitigate financial risks, including market, credit, operational, foreign exchange (FX), and implement hedging strategies if necessary.
• Implement strong treasury controls including daily cash & mobile money reconciliations, segregation of duties, and automated settlement processes for bank and M-Pesa accounts.
• Ensure accurate inventory valuation, implement FIFO/LIFO or weighted average policies, monitor stock adjustments, and enforce monthly cycle counts and quarterly stock takes.
• Lead, mentor, and develop a high-performing finance and accounting team, promoting efficiency and continuous process improvement and documented performance review.
• Act as the primary liaison with external auditors, banks, financial institutions, investors/VCs and other stakeholders.
• Act as the primary financial partner to Sales, Operations, HR, and Procurement, embedding finance in all operational decision-making and driving accountability for results.
• Champion the integration of financial systems (ERP, POS, M-Pesa APIs, ETIMS, inventory modules), ensuring data accuracy, standardization, and real-time reporting through dashboards and BI tools.

• Financial Strategy & Planning
• Budgeting & Forecasting
• Financial Analysis
• Investment & Capital Allocation
• Working Capital Management
• Cost & Margin Management
• Trade Spend Efficiency
• Pricing Optimization
• Procurement Finance Oversight
• Supply Chain & Logistics Finance
• Wastage & Shrinkage Control
• Financial Reporting
• Internal Controls & Audit
• Tax & Regulatory Compliance
• Risk Management
• Treasury Controls & Cash Reconciliation
• Inventory Accounting & Costing Methodology
• Team Leadership
• Stakeholder Relations
• Cross-Functional Leadership Partner
• Systems Integration & Data Governance
• High proficiency in accounting software and Excel.
• Strong analytical, strategic thinking and leadership skills.
• High integrity and strong attention to details.

• Bachelor’s degree in Finance, Accounting, Economics or a related field.
• CPA (K), ACCA, or equivalent professional qualification required.