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EWA Head of Demand Creation, BWPC job at Unilever
Unilever
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EWA Head of Demand Creation, BWPC
2025-06-04T10:22:26+00:00
Unilever
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_6405/logo/Unilever.png
FULL_TIME
 
Nairobi
Nairobi
00100
Kenya
Goods
Advertising & Marketing
KES
 
MONTH
2025-06-18T17:00:00+00:00
 
Kenya
8

JOB PURPOSE

  • The Head of Demand Creation is responsible for driving consumer demand and achieving exceptional achievement of business objectives for a portfolio of BWPC Power Brands in East and West Africa markets.
  • This role involves translating business strategy into actionable marketing plans, leading demand creation and customer strategy & planning teams, and championing a digital-first, social-first approach to brand building and consumer engagement.
  • Drive Innovation to achieve ambitious business objective, delivering multi-year brand growth, penetration, brand power KPIs and business model.
  • Provide leadership and direction to the Customer Strategy & Planning teams to develop and execute channel & category strategy to deliver target for the year, and deliver the levers of NRM & Trade Investments for customer business development teams

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

  • Translate the 1-UL BWPC BG strategic vision into comprehensive Power Brand Marketing Plans specifically tailored for EWA markets, acting as the guardian of these plans and ensuring their effective implementation.
  • Lead and inspire the market Demand Creation Teams, fostering a culture of accountability, collaboration, innovation, and excellence in execution.
  • Set ambitious annual OKRs for Power Brand Demand Creation Squads to deliver in quarterly iterations
  • Oversee all Demand Creation activities across the portfolio of BWPC Power brands in the market, encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, and the execution of global brand innovations (as market taker).
  • Build and enhance capabilities within the market and across the region in social-first marketing and the evolving BWPC media landscape. Act as a driving force and guardian for the quality and consistency of execution across all touchpoints including instore.
  • Collaborate with Business Group/Design Market (as agreed per campaign) to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
  • Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with 1-UL DMC, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all Power Brands in the market.
  • Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
  • Collaborate with the DMC Lead and the CMI Lead to test and produce assets, to collect market insights and drive media/digital communication.
  • Lead the BWPC CSP and NRM teams, responsible for the category plan by channel & customer, contributing to the development of the pricing strategy, as well as the development of communication for customer plans, customer stories and POS materials.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

  • Demand Creation Leadership: 12+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in beauty, clean future and hygiene or a related sector is highly desirable.
  • Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
  • Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
  • Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment with clear accountability and decisive action.
  • Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
  • Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending.
  • Multi-country / above market / global experience is desirable
Translate the 1-UL BWPC BG strategic vision into comprehensive Power Brand Marketing Plans specifically tailored for EWA markets, acting as the guardian of these plans and ensuring their effective implementation. Lead and inspire the market Demand Creation Teams, fostering a culture of accountability, collaboration, innovation, and excellence in execution. Set ambitious annual OKRs for Power Brand Demand Creation Squads to deliver in quarterly iterations Oversee all Demand Creation activities across the portfolio of BWPC Power brands in the market, encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, and the execution of global brand innovations (as market taker). Build and enhance capabilities within the market and across the region in social-first marketing and the evolving BWPC media landscape. Act as a driving force and guardian for the quality and consistency of execution across all touchpoints including instore. Collaborate with Business Group/Design Market (as agreed per campaign) to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market. Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with 1-UL DMC, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all Power Brands in the market. Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns. Collaborate with the DMC Lead and the CMI Lead to test and produce assets, to collect market insights and drive media/digital communication. Lead the BWPC CSP and NRM teams, responsible for the category plan by channel & customer, contributing to the development of the pricing strategy, as well as the development of communication for customer plans, customer stories and POS materials
 
Demand Creation Leadership: 12+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in beauty, clean future and hygiene or a related sector is highly desirable. Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results. Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising. Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment with clear accountability and decisive action. Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals. Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending. Multi-country / above market / global experience is desirable
bachelor degree
144
JOB-68401e6202766

Vacancy title:
EWA Head of Demand Creation, BWPC

[Type: FULL_TIME, Industry: Goods, Category: Advertising & Marketing]

Jobs at:
Unilever

Deadline of this Job:
Wednesday, June 18 2025

Duty Station:
Nairobi | Nairobi | Kenya

Summary
Date Posted: Wednesday, June 4 2025, Base Salary: Not Disclosed

Similar Jobs in Kenya
Learn more about Unilever
Unilever jobs in Kenya

JOB DETAILS:

JOB PURPOSE

  • The Head of Demand Creation is responsible for driving consumer demand and achieving exceptional achievement of business objectives for a portfolio of BWPC Power Brands in East and West Africa markets.
  • This role involves translating business strategy into actionable marketing plans, leading demand creation and customer strategy & planning teams, and championing a digital-first, social-first approach to brand building and consumer engagement.
  • Drive Innovation to achieve ambitious business objective, delivering multi-year brand growth, penetration, brand power KPIs and business model.
  • Provide leadership and direction to the Customer Strategy & Planning teams to develop and execute channel & category strategy to deliver target for the year, and deliver the levers of NRM & Trade Investments for customer business development teams

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

  • Translate the 1-UL BWPC BG strategic vision into comprehensive Power Brand Marketing Plans specifically tailored for EWA markets, acting as the guardian of these plans and ensuring their effective implementation.
  • Lead and inspire the market Demand Creation Teams, fostering a culture of accountability, collaboration, innovation, and excellence in execution.
  • Set ambitious annual OKRs for Power Brand Demand Creation Squads to deliver in quarterly iterations
  • Oversee all Demand Creation activities across the portfolio of BWPC Power brands in the market, encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, and the execution of global brand innovations (as market taker).
  • Build and enhance capabilities within the market and across the region in social-first marketing and the evolving BWPC media landscape. Act as a driving force and guardian for the quality and consistency of execution across all touchpoints including instore.
  • Collaborate with Business Group/Design Market (as agreed per campaign) to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
  • Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with 1-UL DMC, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all Power Brands in the market.
  • Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
  • Collaborate with the DMC Lead and the CMI Lead to test and produce assets, to collect market insights and drive media/digital communication.
  • Lead the BWPC CSP and NRM teams, responsible for the category plan by channel & customer, contributing to the development of the pricing strategy, as well as the development of communication for customer plans, customer stories and POS materials.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

  • Demand Creation Leadership: 12+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in beauty, clean future and hygiene or a related sector is highly desirable.
  • Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
  • Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
  • Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment with clear accountability and decisive action.
  • Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
  • Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending.
  • Multi-country / above market / global experience is desirable

 

Work Hours: 8

Experience in Months: 144

Level of Education: bachelor degree

Job application procedure

Interested and qualified? Click Here

 

All Jobs | QUICK ALERT SUBSCRIPTION

Job Info
Job Category: Marketing jobs in Kenya
Job Type: Full-time
Deadline of this Job: Wednesday, June 18 2025
Duty Station: Nairobi | Nairobi | Kenya
Posted: 04-06-2025
No of Jobs: 1
Start Publishing: 04-06-2025
Stop Publishing (Put date of 2030): 04-06-2065
Apply Now

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  • SELECT * FROM `icop0_js_job_config` WHERE configfor = 'default'301μs3.94KB/components/com_jsjobs/models/configurations.php:82Copy
  • SELECT * FROM `icop0_js_job_config` WHERE configfor = 'jobsharing'245μs1.02KB/components/com_jsjobs/models/configurations.php:82Copy
  • SELECT * FROM `icop0_js_job_fieldsordering` WHERE isvisitorpublished = 1 AND fieldfor = 14 ORDER BY ordering195μs4.27KB/components/com_jsjobs/models/customfields.php:59Copy
  • SELECT `id`,`name`,`rules`,`parent_id` FROM `icop0_assets` WHERE `name` IN (:preparedArray1,:preparedArray2,:preparedArray3,:preparedArray4,:preparedArray5,:preparedArray6,:preparedArray7,:preparedArray8,:preparedArray9,:preparedArray10,:preparedArray11,:preparedArray12,:preparedArray13,:preparedArray14,:preparedArray15,:preparedArray16,:preparedArray17,:preparedArray18,:preparedArray19,:preparedArray20,:preparedArray21,:preparedArray22,:preparedArray23,:preparedArray24,:preparedArray25,:preparedArray26,:preparedArray27,:preparedArray28,:preparedArray29,:preparedArray30,:preparedArray31,:preparedArray32,:preparedArray33,:preparedArray34,:preparedArray35,:preparedArray36,:preparedArray37,:preparedArray38,:preparedArray39,:preparedArray40,:preparedArray41,:preparedArray42,:preparedArray43,:preparedArray44,:preparedArray45,:preparedArray46,:preparedArray47,:preparedArray48,:preparedArray49)451μs8.12KBParams/libraries/src/Access/Access.php:357Copy
  • SELECT `id` FROM `icop0_rstbox` WHERE `published` = 1 AND `testmode` = 0121μs888B/administrator/components/com_rstbox/EngageBox/Boxes.php:45Copy
  • SELECT * FROM `icop0_rstbox` WHERE `id` = 22123μs1.97KB/administrator/components/com_rstbox/EngageBox/Box.php:242Copy
  • SELECT * FROM `icop0_rstbox` WHERE `id` = 24100μs1.97KB/administrator/components/com_rstbox/EngageBox/Box.php:242Copy
  • SELECT * FROM `icop0_rstbox` WHERE `id` = 3788μs1.97KB/administrator/components/com_rstbox/EngageBox/Box.php:242Copy
  • SELECT `a`.`menutype`,`a`.`title` FROM `icop0_menu_types` AS `a` WHERE `a`.`client_id` = 0106μs1.19KB/libraries/gantry5/src/classes/Gantry/Framework/Menu.php:138Copy
  • SELECT m.id, m.alias, m.path AS route, m.level, m.parent_id FROM icop0_menu AS m WHERE m.menutype = 'mainmenu' AND m.parent_id > 0 AND m.client_id = 0 AND m.published >= 0 ORDER BY m.lft408μs1.8KB/libraries/gantry5/src/classes/Gantry/Framework/Menu.php:791Copy
  • SELECT m.id, m.alias, m.path AS route, m.level, m.parent_id FROM icop0_menu AS m WHERE m.menutype = 'distribution-channels' AND m.parent_id > 0 AND m.client_id = 0 AND m.published >= 0 ORDER BY m.lft243μs1.17KB/libraries/gantry5/src/classes/Gantry/Framework/Menu.php:791Copy
  • SELECT m.id, m.alias, m.path AS route, m.level, m.parent_id FROM icop0_menu AS m WHERE m.menutype = 'categories-list' AND m.parent_id > 0 AND m.client_id = 0 AND m.published >= 0 ORDER BY m.lft331μs2.3KB/libraries/gantry5/src/classes/Gantry/Framework/Menu.php:791Copy
  • SELECT * FROM icop0_jmap_metainfo WHERE `linkurl` = 'https://www.greatkenyanjobs.com/jobs/job-detail/job-EWA-Head-of-Demand-Creation,-BWPC-job-at-Unilever-102971' AND `published` = 1155μs1.2KB/plugins/system/jmap/jmap.php:818Copy
  • SELECT * FROM icop0_jmap_canonicals WHERE `linkurl` = 'https://www.greatkenyanjobs.com/jobs/job-detail/job-EWA-Head-of-Demand-Creation,-BWPC-job-at-Unilever-102971'72μs960B/plugins/system/jmap/jmap.php:920Copy
  • SELECT * FROM icop0_acym_configuration273μs24.88KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_list WHERE type = 'standard'175μs10.3KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_field158μs2.33KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_form WHERE active = 1 AND type != 'shortcode'128μs1.2KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT SUM(CASE WHEN `a`.`next_execution` <= :now THEN 1 ELSE 0 END) AS due_count,SUM(CASE WHEN `a`.`locked` IS NULL THEN 0 ELSE 1 END) AS locked_count FROM `icop0_scheduler_tasks` AS `a` WHERE `a`.`state` = 1150μs1.68KBParams/administrator/components/com_scheduler/src/Model/TasksModel.php:466Copy
  • SELECT * FROM `icop0_extensions` WHERE `element` = 'com_gsd' AND `type` = 'component'148μs3.78KB/plugins/system/nrframework/NRFramework/Extension.php:160Copy
  • SHOW FULL COLUMNS FROM `icop0_gsd_config`237μs1.92KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:625Copy
  • SELECT * FROM `icop0_gsd_config` WHERE `name` = 'config'70μs912B/libraries/src/Table/Table.php:755Copy
  • SELECT a.* FROM icop0_gsd a WHERE a.state = 1 AND a.plugin = 'menus' AND a.appview IN ('menus','*') ORDER BY a.id desc160μs2.08KB/libraries/src/MVC/Model/BaseDatabaseModel.php:166Copy
  • SHOW FULL COLUMNS FROM `icop0_users`303μs2.2KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:625Copy
  • SELECT * FROM `icop0_users` WHERE `id` = :userid126μs4.41KBParams/libraries/src/Table/User.php:104Copy
  • SELECT `g`.`id`,`g`.`title` FROM `icop0_usergroups` AS `g` INNER JOIN `icop0_user_usergroup_map` AS `m` ON `m`.`group_id` = `g`.`id` WHERE `m`.`user_id` = :muserid127μs1.68KBParams/libraries/src/Table/User.php:132Copy
  • SELECT * FROM icop0_jmap_headings WHERE `linkurl` = 'https://www.greatkenyanjobs.com/jobs/job-detail/job-EWA-Head-of-Demand-Creation,-BWPC-job-at-Unilever-102971'70μs1.05KB/plugins/system/jmap/jmap.php:1135Copy
  • SELECT `original_text`, `target_text`, `original_text_regex`, `target_text_regex` FROM `icop0_jmap_text_replacements` WHERE `published` = 166μs1008B/plugins/system/jmap/jmap.php:508Copy
  • SELECT `value` FROM icop0_acym_configuration WHERE `name` LIKE "%regacy" OR `name` LIKE "%\_sub"269μs856B/plugins/system/acymtriggers/acymtriggers.php:430Copy
  • SHOW TABLES780μs8.82KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:678Copy
  • SELECT * FROM icop0_acym_plugin78μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_plugin82μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT `groups`.*, `groups`.title AS text, `groups`.id AS `value` FROM icop0_usergroups AS `groups`94μs1.36KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT configvalue FROM `icop0_js_job_config` WHERE configname = 'company_seo'105μs856B/components/com_jsjobs/models/configurations.php:103Copy
  • SELECT * FROM `icop0_js_job_config` WHERE configfor = 'jobsharing'150μs1.02KB/components/com_jsjobs/models/configurations.php:82Copy
  • SELECT name AS col FROM `icop0_js_job_companies` WHERE id = 640555μs856B/components/com_jsjobs/models/company.php:1832Copy
  • SELECT `session_id` FROM `icop0_session` WHERE `session_id` = ?125μs1.63KBParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:291Copy
  • UPDATE `icop0_session` SET `data` = ? , `time` = ? WHERE `session_id` = ?349μs912BParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:318Copy