Description

Reporting to the Director of Communication and working closely with the team in the Communication Department, the role holder will be responsible for supporting the Communications department in media management, advertising activities and other related roles as shall be assigned.

Qualifications

Key Responsibilities

• Develop media strategies for campaigns that support business goals and objectives
• Media campaign planning, buying and execution of authorized plans, purchase orders and media   payments
• Daily media monitoring and evaluation of campaigns using relevant tools to track performance
• Identify and pursue unique media buying opportunities and added-value programs via media partnerships
• Advise communications and advertising management on emerging media trends to ensure maximum effectiveness
• Develop annual media plans and make subsequent plan revisions for multiple brands, communication programs and new initiatives
• Provide significant input into all media mix discussions and analyze results of media efforts and develop measures of success
• Build relationship with media partners, contractual agreements and other relevant partnerships

Qualifications, Knowledge and Experience

• Bachelor’s degree from a recognized institution in Communications or a business-related field
• Over 5 years’ experience in media management and advertising
• Experience in both communication services agency and client service work is an advantage
• Those with professional training in Communications will have an added advantage

Desired Skills and Ability

• Excellent negotiation skills
• Strong analytical ability
• An understanding of the dynamic media landscape
• A proactive go-getter who thrives in a dynamic environment
• Flexible, ability to identify and resolve problems quickly
• Good communication, organizational and interpersonal skills
• Creative thinker, fast learner, and ability to communicate ideas effectively
• Team player

The Position

Reporting to the Director of Communication and working closely with the team in the Communication Department, the role holders will be responsible for supporting the Communications department in advertising, marketing and communication initiatives and other related roles as shall be assigned.

Key Responsibilities

• Develop communication strategies for the business in collaboration with external marketing communication Agencies
• Plan, design and execute timely and results driven communication campaigns and initiatives that support business goals and objectives
• Constant monitoring and evaluation of campaigns to track performance and ensure KPIs are met, with periodic reports
• Analyze results for communication campaigns and develop recommendations for improvement
• Develop creative briefing documents to Agency partners towards campaign strategy development
• Develop compelling and effective communication materials in collaboration with creative Agencies
• Constant engagement with business functions to devise proactive strategies and tactics for the brand
• Support business functions and subsidiaries in regard to advertising, marketing and communication initiatives
• Ensure all marcoms executions are aligned with the Bank’s overall marcom strategy
• Manage vendor contracts; exercise diligence in tracking expenses to meet expense/ budget goals
• Identify opportunities, sponsorships, promotions for marketing and sales

Desired Knowledge, Skills and Abilities

• Thorough understanding of how the marketing communications works to achieve business goals
• A proactive go-getter who thrives in a dynamic environment
• Flexible, able to identify and resolve problems quickly
• Excellent communication, organizational and interpersonal skills
• Experience working with various media channels
• Creative thinker and fast learner, ability to communicate ideas effectively
• Team player
• Relentless attention to customer experience

Qualifications, Knowledge and Experience

• Bachelor’s degree from a recognized institution in Communication, Marketing or a business-related field
• Over 4 years’ experience in brand management, marketing communication, advertising or communication function in an established organization
• Experience in both communication services agency and client service work is an advantage.  
• Professional training in Communication will have an added advantage