Summary
Date Posted: Friday, June 30 2023, Base Salary: Not Disclosed

JOB DETAILS:
Key Responsibilities
• Monitor and analyze website analytics data using tools such as Google Analytics or similar platforms to understand audience behaviour, engagement, and trends;
• Provide regular reports and in-depth analysis on website performance, including key metrics such as traffic sources, page views, bounce rates, conversion rates, and user demographics;
• Identify patterns and trends in audience behaviour, content consumption, and user journey to inform editorial decisions and content strategy;
• Collaborate with editors, journalists, and content creators to optimize website content, layout, and navigation based on audience preferences and engagement data;
• Conduct A/B testing and user research to gain insights into user experience, usability, and content performance, making recommendations for improvements;
• Monitor industry best practices, emerging trends, and new technologies related to website; analytics and audience analysis, suggesting innovative approaches for growth and optimization;
• Work closely with the digital marketing team to align website analytics with broader marketing and audience development strategies;
• Utilize SEO principles and keyword research to optimize content for search engine visibility and user discovery;
• Collaborate with the web development team to implement tracking codes, tags, and other measurement tools for accurate data collection;
• Stay informed about privacy regulations, data protection, and ethical considerations related to website analytics and user data.

Qualifications, Experience & skills
• Bachelor's degree in Journalism, Communications, Marketing, or a related field;
• Proven work experience as a Website Audience Analyst, Web Analyst, or similar role in a newsroom or digital media organization;
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, SmartOcto, Chartbeat or similar platforms;
• Working knowledge of Excel/Google Sheets and ability to use it to detect trends, patterns and insights;
• Strong analytical skills with the ability to interpret complex data and generate actionable insights;
• Solid understanding of key website performance metrics, user behaviour, and audience segmentation;
• Familiarity with A/B testing methodologies and user research techniques;
• Knowledge of SEO principles and best practices for optimizing website content;
• Experience with data visualization tools and techniques to present insights in a clear and concise manner;
• Excellent communication skills, with the ability to convey complex information to non-technical stakeholders;
• Detail-oriented and highly organized, with the ability to manage multiple projects and meet deadlines;
• Passion for news, digital media, and the evolving landscape of online journalism;
• Strong analytical mind-set, and a passion for news and digital media.


Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
Use the link(s) below to apply on company website.
• Audience Analyst - Websites




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